Diana Vega from Zoo Miami discusses how collaboration and creativity can elevate guest experiences at nonprofit attractions.

Jenny breaks down what nonprofit, cultural attractions would lose if the TikTok ban comes to fruition.

Briana and her team won APGA's 2024 Marketing Excellence Award. She shares insights from this award-winning campaign: Derecho Recovery.

Erin Ward from the Palm Beach Zoo joins us to talk marketing. This is a great listen for any marketing director at a zoo, aquarium, garden, or museum.

Attraction veteran, David Rosenberg, shares his thoughts on seamless visitor experiences, networking, and, Gen Z. 

Jenny considers influencer marketing a 'paid advertising' tactic, not just a PR play. She argues that we need to look at influencer marketing the same way as we look at billboards, radio, or any other form of advertising. 

One of the pain points for marketing teams always seems to be their organization's ticketing system. We brought in Michelle Paul from BackOffice Thinking to get her thoughts on how marketing can get the most out of their ticketing system. 

Scott McPherson joins us to talk about creating and marketing events to bring new, diverse audiences to the garden. We dive into how and why he uses influencer marketing in his advertising strategy.

Google wants to give every non-profit attraction $10,000/month in free advertising. But, some zoos, aquariums, museums, and gardens don't maximize this program…or…don't utilize it all.