The marketing attractions podcast

Conversations on How Nonprofit Attractions Drive Attendance Through Marketing

Spotlight: Briana Hefley-Shepard, Director of Marketing & Communications at the Tulsa Garden Center

Briana and her team won APGA’s 2024 Marketing Excellence Award. She shares insights from this award-winning campaign: Derecho Recovery.

Plus, we also discuss: 

  • Marketing a public garden with a minimal advertising budget 
  • Creating more visual impact on Instagram 
  • Running sponsorships on NPR radio 

Join us as we talk about marketing the Tulsa Garden Center. 


This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media