Jack Stevenson from Cedar Fair Entertainment has produced 50+ events for theme parks. Hear Jack’s approach to increasing attendance with events.

Many non-profit attractions saw attendance increase in 2023. Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums get the most our of their 2024 holiday events. We talk TV, programmatic OOH, Pinterest and Influencer Marketing.

Jim Bartoo, Director of Marketing and PR at the Nashville Zoo, joins us to talk marketing. Hear Jim’s approach to earned media and expanding outside his local market.

We bring in two attraction veterans to discuss what the marketing team needs to know from the guest experience and human resources team. It’s a great reminder to build alignment within these roles.

Crafting a media plan is a little like building a house. The architect is like the media planner. Their job is to create plans that are clear, detailed and easy to follow. Just like an architect can’t say “build a roof” a media planner can’t just say “run ads on connected TV.” More detail is required. 

Jenny dives into her: “Media Planning Guide for Non-Profit Attractions.” It outlines 4 rules to help marketers plan their annual paid media budgets. 

Jenny gives examples and ideas on when and why zoos, aquariums, museums and gardens run ads on social media platforms other than Facebook, Instagram and TikTok. 

We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan your next programmatic ad campaign.

Most non-profit attractions aren’t allocating enough of their marketing budget to paid social. Paid social now rivals television in terms of reach and impact. Yet, we see TV budgets increase while paid social budgets stay flat.