Most nonprofit attractions are doing some sort of ticket trade in exchange for influencers posting content . Jenny lays out a few reasons why to financially compensate influencers and shares tips on how to do it.
Nancie from Noetic Consultants shares her 4 key steps of rebranding nonprofit attractions.
Corey Romberg joins us to share his ideas on enhancing guest engagement through multi-sensory experiences, storytelling, and audience-focused programming.
Diana Vega from Zoo Miami discusses how collaboration and creativity can elevate guest experiences at nonprofit attractions.
Jenny breaks down what nonprofit, cultural attractions would lose if the TikTok ban comes to fruition.
Briana and her team won APGA’s 2024 Marketing Excellence Award. She shares insights from this award-winning campaign: Derecho Recovery.
Erin Ward from the Palm Beach Zoo joins us to talk marketing. This is a great listen for any marketing director at a zoo, aquarium, garden, or museum.
Attraction veteran, David Rosenberg, shares his thoughts on seamless visitor experiences, networking, and, Gen Z.
Jenny considers influencer marketing a ‘paid advertising’ tactic, not just a PR play. She argues that we need to look at influencer marketing the same way as we look at billboards, radio, or any other form of advertising.
We’re on the lookout for marketing professionals working inside and with zoos, aquariums, museums and public gardens.
Send us an email and let’s chat!
This podcast is produced by attend media.
attend is a media planning and buying agency that serves zoos, aquariums, museums and gardens.
Visit attend.media for more free resources and thoughts on marketing zoos, aquariums, museums and gardens.