Dynamic pricing is gaining momentum across gardens, zoos, aquariums, and museums. But what does it mean for marketing teams, and how does it affect revenue, accessibility, and guest experience?
We’re joined by Harry Tomasides from Digonex – who provide dynamic pricing solutions to Chicago Botanic Garden, Detroit Zoo, Seattle Aquarium and many others.
We talk about:
- The difference between variable pricing and true dynamic pricing
- Why many attractions market it as “plan ahead pricing”
- How dynamic pricing smooths attendance at blockbuster events like holiday lights
- Revenue lifts institutions are seeing — often 5–20%
- How to communicate pricing changes without losing guest trust
You learn more about dynamic pricing and Digonex by sending Harry an email: htomasides@digonex.com
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media