Jenny breaks down what nonprofit, cultural attractions would lose if the TikTok ban comes to fruition. We purposefully recorded this episode prior to the January 19, 2025 ‘deadline’ for TikTok. This allows to reflect on why TikTok is a powerful advertising platform for zoos, aquariums, gardens, and museums.
We talk about…
- Why (most) nonprofit attractions should invest paid advertising dollars into influencer marketing
- What exactly makes TikTok the best platform for influencer marketing
- What to do if TikTok goes away
Check out our Guide to Nano Influencer Marketing for Nonprofit Attractions to learn more on how to launch or scale your attraction’s influencer marketing.
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media