Erin Ward from the Palm Beach Zoo joins us to talk marketing.
We dive into…
- Palm Beach Zoo’s most recent, conservation-focused marketing campaign – “Zoo More Good”
- How to use Birdeye to generate more positive Google reviews
- A text and email ‘drip’ strategy to upsell animal experiences, food and beverage, and increase repeat visitation
- How customer data is impacting their advertising strategy
This is a great listen for any marketing director at a zoo, aquarium, garden, or museum.
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media