10 Questions About Google Ad Grants for Nonprofit Attractions

You’re listening to the Marketing Attractions podcast. Conversations on how nonprofit attractions are increasing attendance and sharing their missions through marketing. Your hosts are Ryan Dick and Jenny Williams of Attend Media. Jenny, today’s topic, 10 questions about Google ad grants for nonprofits. So I’m thinking like that very first episode we did. You put yourself in the job of a brand new marketing director at a nonprofit attraction and you kind of had your 30, 16, 90 day plan. But we didn’t really talk about, like, we were at with the organization’s Google ad grants. So I’m happy to do this episode now. Yeah. We talked about the importance of owning your own platforms, including Google, right? I think this is an extension of that. But today we’re going to dive deep into the specific account for Google ad grants for nonprofits. Yeah. And I think we kind of did a little bit of a poll. So there’s some folks that are doing it, crushing it, maximizing the entire grant. Some folks are kind of in the middle and some folks just aren’t doing it. So I think for anybody in our audience, whether you’re doing it, not doing it, there’s somewhere in the middle, there’s going to be some takeaways on this episode. Yeah. Let’s talk about those poll results. So super unscientific poll that we did with our network. But we talked to our reach out to several zoos, aquariums, gardens and museums that are registered nonprofits to just ask, are you using the Google ad grant for nonprofits? And I think from those results, we got about 70% or so saying, yes, we’re familiar. We’re using it. So 30% are not actually doing it. And I think a lot of the things that came up for the ones that aren’t doing it is either, well, what is it? Or I’ve heard about it, but we just don’t have anybody who can manage it, right? So that was pretty common to hear. But kind of going back to the ones that are doing it, about half of the ones that we talked to that were doing it, did admit that they weren’t really maximizing it. So they either struggled with kind of having a person in house that really understood how to manage paid search campaigns, or maybe the agency that they were working with wasn’t great at managing, they were great at the paid account, but not the the the grant account. And then I think some of the other things that we kind of took away from that was just maybe they’re doing it, but they’re just not maximizing it, right? So they can’t get it to spend to that full $10,000 a month that Google is actually providing for nonprofits. And this is super common, we’re not side of the attraction space. So I think as a whole, like the average amount that nonprofits spend is like 300 of the $10,000 per month available, we heard a little bit higher than that for nonprofit attractions, we heard about 3000 a month was what they were getting from it. But yeah, that really kind of sparked how we set up today’s episode was how can we help nonprofit attractions spend and maximize this full $10,000 a month, and then really kind of give you a checklist or kind of a what what to focus on in order to get the best out of it. We kind of just touched on a few of the details there, but let’s start with question number one, what is Google ad grants? What is this program? Yeah, so any five registered five one C three that is outside of healthcare and education is able to get this grant from Google. So Google has an ad grant that’s available just for paid search. It’s not for YouTube, it’s not for display, but just paid search, they will give you up to $10,000 a month in free, free money, it’s, you know, you’ve got to sign up for it, you have to get approved, but it’s a pretty simple process. And then you have just have start managing your campaigns in Google. So it and just to be clear, it’s not like you get a check for 10,000, but it’s $10,000 a month in free advertising solely in the search platform, correct? Correct. And it’s separate from a paid account. So it’s not like, oh, if you go over $10,000, they’re going to send you a bill. If you go over $10,000, pat yourself on the back because you’ve absolutely maximized the grant, but it’s absolutely free. There’s never an invoice for it, which is great. And you’re saying some of the folks that have tried it or actively running it, the roadblock or kind of the miss here is they’re not maximizing that full $10,000. They’re getting maybe $1,000 or $3,000 a month of free advertising to spend. And what we’re trying to do is take advantage of this program completely. Correct. Yep. Got it. Okay. So question number two on the list here. What’s the catch? Why is Google doing this? Yeah. So I think this is actually something we heard a lot. For the ones that weren’t doing it, it was really like, I mean, if it’s free, it’s not really worth it, right? And I think that’s, I get why people might think that, but that’s unfortunate because it is, it’s Google, right? This is a legit ad platform. It’s, we all know, I think if you run any paid media, you know that Google is, you know, most likely, or Google probably is most likely on your plans. But the, you know, when I think about like, okay, well, what’s the catch? Like what’s Google trying to get from me? I mean, I would say they’re trying to get you to use their platform, right? They want you to see that this is a successful ad platform. And I think especially for those that maybe aren’t spending much in paid media, this might be their first, you know, chance to be able to do some paid advertising for their nonprofit. And so Google wants you to know how to do it, right? And they want you to know how to use their platform. They’re giving you this money to teach you and train you on their platform. And once you start getting the, getting results from it or once you start maximizing those dollars, you might say, okay, let’s actually put some paid dollars behind this, right? Or, you know, we want a larger share of these keywords that are actually driving conversions for us. Let’s spend some more money against this. Or we want to test out YouTube with a similar strategy, right? So I think the, the, the, gotcha that everyone’s afraid of is really just training to try to get you to spend more money, but there’s no gotcha as in we’re going to trick you into spending more money. So it’s, I would say, don’t be intimidated by that. But, um, but yeah, it’s a, think of it as like a training program for, for advertising for Google. And just to be crystal clear, you know, if I spend or you get over that $10,000 a month threshold, it’s not like I’m going to get a bill. Like I spent $11,000 in quote, quote, free money or grant money. Google’s not going to send me $1,000 bill. Is that correct? Correct. Yep. If you, if you go over that amount, then that just means that you’re doing an excellent job of managing your campaign and Google’s allow you to continue spending past it. Yeah. And I like what you said about Google. I mean, they’re kind of the running joke that I’ve always had being a media rap was no marketing director ever got fired by putting Google on the plan. I mean, this is, yeah. All right. So question number three, can I use the free grant ad dollars to sell tickets? Yeah. This is another topic that came up. So of those that were using the ad grant campaign, a lot said, but I, it can’t support tickets. So I only run a missed mission message there. And I think that’s probably one of the reasons why some aren’t maximizing it because they do think that they’re limited in what they can run. You can in fact use this ad grant campaign or fun to drive ticket sales as long as those ticket sales support your mission. So some of the recommendations or things like making sure on the on your ticket page that you have something that says, you know, these proceeds support, you know, our mission, put your mission statement on that ticket sale page. But if, you know, I, I mean, you can run an ad, think about running an ad for like a branded campaign, somebody searches for your zoo. And rather than your ads coming up and saying, you know, our mission is to et cetera, you can put in buy a membership for $99 a year, right? So that’s absolutely acceptable. You can drive them to that ticket page where it tells them these ticket supporter membership. I mean, ticketed revenue is a huge, you know, one of the big, you know, it’s fundraising and ticketed revenue, right? In terms of being able to raise money to support your mission, support your cause. So you can absolutely drive membership, ticket sales, events, all of that can be done under this. But we’re going to dive into some strategies between how to do that best with a grant campaign and a paid campaign. Yeah. So these next couple of questions I have, they’re a little bit more nitty gritty, kind of in the weeds or in the platform, if you will. So we’re going to bring in Natalie James. She is our resident expert on Google search here at attend and Jenny, like a little background on Natalie. Yeah. So Natalie’s got, I think, almost 15 years of experience working in digital media, specifically in managing paid search campaigns. So that’s both grant campaigns for nonprofits, as well as paid campaigns and really understanding how to balance the two of those. All right. So question number four, Natalie, this one’s for you. You’ve got like six rules that you use to ensure that your campaigns are compliant within the Google ad grants program. What are those six rules? Yeah. I’ll just give you a numbered list if that works. So rule number one, you have to maintain a CTR of 5% to, you must have two ad groups, three, you must have two keywords four, you must have two site links in those ad groups, five, you must not go after competitive terms, like your competitors in the market and six, you cannot have single keyword ads in the ad and the ad groups. All right. That was a lot for listeners out there. We do have a checklist on our site, attend.media, scroll down to the bottom. You’ll see a link says Google ad grants checklist. But all right. Natalie, let’s get nerdy. Let’s go through this. You said number one, a minimum of a 5% click through rate. Can you kind of talk about that? What are some ways we can make that happen? Yeah. So obviously the biggest one is going to be aligning your ad copy with keywords, making sure that the keywords you’re going after is relevant to what you’re offering and that aligns with the ad copy, trying to maybe beat the system and going after really broad or misaligned keywords can bring that CTR down. So really relevancy is going to be the biggest play for that CTR. Why would Google make that rule? It’s free money. Why they put on these strings attached to it? Yeah. The end of the day, I think Google’s staking it all is a user experience. So that’s just one way to really check to make sure that again, it’s relevant to what somebody’s searching for and that’s kind of like the bare minimum would be that CTR indicating that somebody’s interested in what we’re offering. That makes sense. All right. Number two, two ad groups. Yeah. So again, I think this comes back to just like a best practice standard. So I think historically people have probably like you said looked at it as free money and will just upload a ton of keywords into one ad group and then by doing so they no longer have that relevancy component. Really you want to break up your ad groups by kind of keyword grouping then a line copy and landing page should that. And this is just like a very soft way of Google saying, hey, you need to make sure that you’re following best practices and setting up things according to what’s going to provide the best user experience. All right. So you guys, can you give me an example of what that will look like? So yeah, ad group one is you maybe really relevant to like ticket sales and things and maybe ad group to or totally different campaign, but different completely different from the first one. It goes after like volunteering opportunities and those two if you would imagine your site structure would have to very different landing pages. So if if you wanted them to be separate, that’s kind of where that would come from. I love that because I don’t think I’m going to be spending paid dollars on something like volunteering, but you know, volunteer or donate or something like that. That’d be a great way to spend this grant dollars. Absolutely. All right. Number three, two ads per group. Yeah. And again, it comes back to that best practice. So having two variations in your ad groups, you know, allows for A, B testing, allows Google then to optimize maybe what one they think is going to provide the most useful information to the user and that again, just bare minimum standards. It’s something that anybody in the industry would expect to have in their account structure. Yeah. That’s kind of like page search 101. Let the Google machine do his thing, right? Absolutely. All right. Number four, two site link extensions per ad. Is that correct? Yeah. So site links for those who are not familiar. Think of it as like additional buttons on your ad to click through to sub pages of your site that a user who is searching for that may find more useful than just a standard ad click. Examples can be like hours, locations, menu items, just like anything more direct that a user would like have to take a couple clicks to get to on your site. This is just like a direct path to get a user there. And again, best practices to have on any, any campaigns that up. Number five, no competitive keywords. Yeah. I think Google grant is just, you know, there for a safe space, not looking to create a bunch of competition in, out of it. So that’s just like, you know, a rule they’ve set to keep people from trying to like cannibalize a competitor in the market from both the paid and grant standpoint. Okay. And then number six, no single keywords. Yeah. Again, I think historically people when they look at it for free money, they would do like very broad targeting because they’re trying to just get volume there. And it’s not going to be what benefits like the end user. So for an example, a single keyword would be event where we would recommend doing like events near me event in exit code event in X city. Obviously those, those keywords that have more, more actual words in them show a lot more intent higher relevancy to what we’re offering and should be the keywords we’re going after. And so Google has created that like rule to keep people from just stuffing a bunch of single keywords to get volume. Yeah. No, I love what you said about that. I think to probably the other, or the other thing that comes to mind is I’m a zoo. So I’m going to build a campaign and I’m going to just put zoo in my campaign as my keyword. And then I’m just going to do all broad match and then easy peasy. I don’t have to touch my campaign because everything’s going to be so relevant. So I got to imagine there’s someone out there who’s done that as well. And I mean, all of this that you’re saying just comes back to, you know, but Ryan, you and I were talking about earlier, which is what’s the catch? Google is giving you this money to learn how to run the platform, right? And they want you to follow their best practices. And I guess Natalie, for you, I mean, these rules that you just went through are basics, right? So if you’re running a campaign, an ad grant campaign for a nonprofit, I got to imagine you have well over two ad groups, well over two keywords, well over, you know, a 5% click through rate. So if you’ve got any kind of examples that you can share across the board for maybe a similar campaign, I think that be interesting to talk about. Yeah. I think you would treat this like you would treat any other platform and you really wanted to cover like a 360 of your business. So like, like I mentioned before, there it would be everything from volunteering hours to ticket sales to donations and really, you know, trying to maximize, you know, everything that you are able to capture that full 10 K that would come from that. And I think trying to limit that, you’ll probably see that you won’t spend anywhere close to the full allotted budget. Well, it kind of goes into question number five. So what are some other strategies, some tactics that we can do to maximize that grant money? Yeah. I think with grant, it’s important to know that with maybe with a paid campaign and with limited budgets that we know some nonprofits have, you’re really prioritizing towards that in goal, which, you know, usually is ticket sales. But with the grant money, I think it’s okay to look back and say, how can I help support my overall business and how can I help support maybe my other channels? So things that we see do really well is like, like a lead collection, maybe somebody who would be interested in, you can, you know, tell them why they want to give you their contact information, like an email, and then you can use that for like cross channel, channel marketing and maybe in social at a later date when really you are trying to push them to that hard selling point. But I would definitely look at grants from like a funnel perspective, as well as like an expansion of your current paid effort. So again, limit budgets, you’re really focusing on that, that core market and maybe it’s a drive market. But we would look at Google grants to maybe look at expanding what your current paid efforts aren’t able to reach. And then you know, most of the thinking, like, why not just put, I guess what we would call in the search world branded keywords out there. So that would be my actual name of my entity. Like, this seems like a good place to put brand keywords in this grant dollar campaign, right? Yeah, I mean, depending on what you need to cover and stuff, I think brand a keyword has a place in both paid and non paid. Again, I think it just would depend on priority and everything. And if it, yeah, if you don’t have the big competitors in the market, that’s is a great opportunity to pull in some some branded. Right. So maybe if you’ve got kind of a big event that you need to prioritize and you’re, you have to ensure that you do not lose anyone during that event. You might want to put your branded keywords in your paid, but maybe throughout the rest of the year, you’re okay having that branded in your grant campaign, or you could have it in both still because it’s separate auctions, right? You’re not bidding against yourself when you have those words and your, your grant campaign versus your paid campaign. But I also think about too with the brand, it is just often you’re probably looking at doing it with like, or you’re looking at bidding on keywords that are just in your market because you don’t have this huge budget, but a branded campaign could absolutely be used in the grant account as a, you know, a total US targeted approach, right? So if someone from California is looking at, you know, a zoo in Orlando or, you know, in Florida, we can make sure that we’re still relevant for it, right? So that that branded keyword could be opened up to the US instead of just to your DMA. Yeah, and I think that supports kind of that statement I made about using grants for like a funnel approach. So maybe when we look at somebody out of market searching for brand where we would consider them and the, the funnel is definitely like awareness, maybe they’re trip planning in the future, things like that. So yeah, I think that’s a great, great idea. Yeah, if I’m, you know, doing a Google search for Jacksonville Zoo, I’m fairly confident that Jacksonville Zoo’s SEO is going to give me that top listing, but why not just go ahead and throw that paid or that, you know, that grant ad on there? Maybe it’s like a sneaky way to bump out my CTR, making sure I’m hitting that 5% threshold. Yeah, absolutely. Also have on our sheet here, it’s like tracking conversions. And I think that helps within the grant program as a whole like Google likes that, right? Yeah, it’s, it’s not a full hard must have, but it’s definitely a very, very, very encouraged setup. And I would argue that there’s no reason to not break out and fully flush out your, your conversion tracking and website tracking in both your paid and grant. So then you know, really exactly what you’re getting for your time, your effort, your money, well, or the grant money. And then where do you prioritize your paid? It’s like a full picture of your media dollars, even if they’re not necessarily coming out of your paid efforts. Yeah, I like that. I think one of the philosophies we have here is you manage what you measure. And this episode is kind of about maybe some organizations not maximizing that grant. Well, maybe if there was a way I could see on a report somewhere like heck, we sold X amount of tickets or we got this amount of downloads or we got this amount of email, whatever it may be, we can get a little bit more excited on putting that extra effort into getting more and more of this quote unquote free money. Yeah, absolutely, absolutely. And not just conversion tracking, but also like UTM’s and things like that. So making sure when you’re looking at GA4, you may not see like direct revenue instantly in the platform, but you could then pull in your site analytics and kind of look at quality of traffic as it comes from the paid versus grant efforts and really start to make decisions on where it kind of fits in the mix. You’re listening to the Marketing Attractions podcast. Conversations on how non-profit attractions are increasing attendance and sharing their mission through marketing. Your hosts are Ryan Dick and Jenny Williams of Attend Media. Attend Media is a media planning and buying agency, specializing in zoos, aquariums, gardens and museums. For more information, please visit attend.media. Now back to Ryan and Jenny. All right, so we’ve gone through five of our 10 questions about the Google ad grants. So, you know, what is it? Yes, it’s available. If you’re listening to this, you are a 503. You are good to go. Number two, kind of, what is the catch? Well, Google just wants you to play by their rules in hopes that you will spend money with them down the road, but there’s no obligation to spend a dollar. Number three, can you use the grant to sell tickets? Yes, absolutely. Number four, Natalie ran through the six rules that she has to help help your campaign remain compliant within the Google ad grants. And once again, there’s a checklist on our website attend.media. Number five, we talked about some strategies to expand and maximize that $10,000 a month grant, specifically using branded keywords, which is just the name of your organization or your attraction, going outside of your market and then tracking conversions. So number six, Natalie, can this, these grant dollars completely replace my paid dollars? I’m thinking, hey, I’m spending 5,000 a month on paid search. I’m going to get this grant. I can just move my 5,000 to go buy a billboard or something. Yeah, no, unfortunately, we would never recommend pulling your paid search efforts and lieu of because you’ve, you know, have a Google grant. They’re in two separate auctions actually. So this actually, the grant actually shows up below the main paid ones. So if you’re really trying to drive paid search in your in your marketing mix, I would definitely keep paid there, but definitely not excluded just because you have a Google. So you’re kind of saying like, you know, if we were bidding against Jacksonville Zoo, for example, the paid ad would be prioritized by Google versus the grant ad, is that correct? Correct. Yeah. And it also limits your impression share as well when you use the Google grant. So think about something like a big event, a big priority event, like you definitely want to put paid efforts behind those just because you’re not going to be able to do everything exactly as you want to with with a grant compared to the paid campaign. Got it. Do you kind of have any strategies or tricks if I was running my grant dollars and my paid dollars kind of side by side? How would you do that? Yeah. Again, I think the word that comes to mind is extension. So it could be a geographic extension that your paid efforts currently aren’t able to cover knowing that like really that two hour drive market is is it the max that your your marketing budget supports? So what does that look for maybe like a fly market or a little bit larger outside of that? If you ever were to analyze your your campaign spend, you may see that it shuts off a little early, right? Like you don’t have the budget to fully support a 12 or 24 hour daily spending limit. So what does that day part schedule look like? Does it look like your paid efforts run up until like maybe 4 p.m. and then you would set an ad schedule to start your your Google grant, you know, like maybe like 415 430 to pick up kind of where that where the the paid efforts are not carrying throughout the full day. Oh, I like that. So day part set your your paid campaign to run during the busiest times and then turn it off and get the free money, you know, air quote free money to run kind of the off hours. Is that what you’re suggesting? Yeah, and I don’t know that you have to actually turn off your paid campaign. It’s just going to run out a budget. I’m Google Smith on a daily average budget and some it fluctuates, but you’ll probably notice if you were to look at like your clicks by hour, you’ll probably see like a what we call like a bell curve and it probably drops off when you’ve exhausted that budget after you’ve started to see like a large click volume, but you could do a day, you could do a hard schedule if needed. All right, number seven, what should we do if we’re not spending that full 10,000? You know, Jenny kind of talked about the averages about 3000. What are some ideas to maximize that? Yeah, I would go back to the drawing board and again, making sure you’re doing like a full 360 of the business. Again, looking at that funnel. So are you really only promoting, you know, visitation? Like really, what else could we support our marketing efforts with? And I I discussed it earlier, but like an email campaign like trying to to collect people’s first party information to cross reference there. And then those donations, the volunteer hours supporting big events, like just making sure that again, that best practice that you have campaigns and ad groups all set up for for everything across your business. Yeah, is it like a minimum of time that I should be spending on this? I’m thinking, you know, this is just an effort thing, right? Yeah, I mean, there’s no set standard minimum hours that you really need like have to spend or need to spend, but at once a month, you do have to to check in and make an optimization to the account that is something that Google is wanting you to do in order to stay compliant as well. But I would say if you’re taking it serious and you really want to maximize the 10k, you’ll probably be doing a lot more of that because you have the conversion data set up and you’re going to be making optimizations just as you would to your paid campaign. And then for those who are just getting started, you know, maybe there’s a little bit more effort in hours put into building out and fully, you know, creating this account before it becomes like a well oiled engine and then can kind of run itself where you don’t have as much levers to pull. Yeah, at the end of the day, Google wants you in this account working on this account at all times. So even if you get it up and running after the first couple of months, everything seems smooth, it doesn’t mean that you’re not going to have to touch it anymore. It’s going to want you to go in and add new keywords. It’s going to want you to go in and add new ad groups. It’s going to want you to go in and shut off keywords that aren’t performing, right? So there’s always something you have to be doing to it. And Google is going to reward you or ding you for it if you’re if you’re if you’re not in there making enough changes to that campaign. Yep, absolutely. Yeah, I mean, should Google tell you what it wants to do? Sometimes it’s recommendations are a little oddball, but you know, clearing that bell for those folks that are in the platform on a daily or weekly basis, like clicking that those notifications and checking that box or once again, clearing that bell to be doing things like adding more keywords or ad groups, I think that’s a pretty safe way to stay compliant. All right, so what happens if I get canceled? Question number eight, we’ve gotten booted out of the Google ad grants program. Is there any way back into the good graces of Google? Yeah, like all Google support, maybe it can be a little difficult in trying at times, but you can. There’s a forum online that you can go through and resummit to try and get your your active status back for the Google grant, but first you want to go through and make sure that you’ve went ahead and made your account fully compliant, because if you don’t, that’s just going to really delay the process and slow it up. So definitely step one would be to get your account compliant, make sure you’re, you know, there’s no single keywords, there’s no competitors, maybe it’s a restructure, like an optimization because you’re just not hitting that 5% and then submitting that form to apply for back for that in good standing status. Got it. So there’s actually like a form like rejected Google ad grants people, you know, click here. Yep. All right. All right. What about Bing? Are they offering a grant program or Microsoft advertising? I should say. Yep. Just like Google, they have, you know, the same kind of offering to the nonprofits. It’s a little bit less. So the first tier, I believe starts at $1,000, but if you want to get more, you have to spend more. So that’s a big difference between search from Google and Bing is that in theory, you could have a Google grant without a paid one, but with Bing, it’s in the same account, and to grow and become eligible for more spend, you actually have to put your paid dollars behind it. So I think if you spend $800 a month, then you’re eligible for up to $3,000 of grant money. Got. So a little bit more strings attached with Microsoft advertising. Okay. All right. Question number 10. I love to put on my marketing director hat here. It’s like, all right, free money. Google, who doesn’t want that? But when is this really going to cost me? I’m thinking all the stuff we’ve talked about today, this is some effort. This is some time. Yeah. I mean, again, I don’t think there’s like card costs outside of what you would have to pay for Bing. It’s really just time and effort and what it means to you. And the biggest, I guess, tip I could give is if you treat it, right, it’ll treat you right. So if you treat it just like you do your paid accounts and you set up the conversion tracking and you set up campaigns in a very strategic way with the two sight links at minimum, you you check all those boxes, you’ll be able to understand kind of how it’s impacting your overall business, whether it’s from, you know, how many new email signups are we getting to even like ticket sales? Is it impacting that? So no, no hard cost, but like, what does it, what does it mean to you? Is kind of where that value stands? Yeah. And maybe, you know, if you don’t have that search expert internally, which I know a lot of teams don’t, the cost to you, the investment maybe isn’t your internal team’s time, but the time of someone else that you will need to pay for, right? So, you know, just talking with different non-profit attractions, kind of what we’ve heard is, you know, I think some of the, or maybe some of the roadblocks that they’ve run into is if they’re working with like a digital vendor or agency that’s commission based, well, this is zero dollars. So how do I take commission off of it? So they don’t want to manage it. Or they move the grant campaign to someone who maybe isn’t as familiar with how to utilize that grant campaign. So it doesn’t get as much attention as the paid campaign and they’re not maximizing it anymore. So I think those are just things to think through. Make sure that you’re, if you’re hiring someone specifically to help you manage the grant campaign, ideally, as someone who understands grant campaigns and paid campaigns that can help you help support both. But I know that’s kind of one of the challenges that we’ve, we’ve heard from speaking with several non-profit attractions in this space. All right. So I’ve got some action steps to take here. Let’s fire through these. So if you’re not doing it, we’re saying, hey, go do it. Go do it right now, right? But from this conversation, it’s not just like, set it and forget it. I’m going to, you know, spend an hour in there. There’s a little bit more to it. So, you know, Jenny, we kind of have to have a plan in place before we go sign up, get the Google ad grants, or we might be in Google ad grant jail, which we don’t want to be in. Right. Yeah. I mean, you’ve got what three months to be compliant once you get started. So you definitely don’t want to get excited. Go get it started. You know, get in it week one. And then all of a sudden three months go by and you haven’t looked at it again. And now you’re not hitting that compliance, you list. So yeah, do you know, put it on your list to think about, but hold off on maybe pulling up the, are pushing the button on it until you know, who’s going to do it for you? I know we were talking to an attraction. I thought they had a pretty interesting take on it. They made this part of the job description for their marketing coordinator or digital. I forgot the role exactly, but that was part of the job description moving forward for that role. Yeah. They said that it was always just kind of overlooked internally when they had it as part of their internal teams responsibility. So it was like a digital manager that they had that they eventually just said, this is part of your role. This is what you’re going to have to do. This is what you’re going to have to learn. And I think, you know, anytime you outline that, then again, if it’s, if it’s part of their review, right, they’re, they’re going to do a good job on it. So I think just making sure it’s getting the credit that it deserves, are they attention that it deserves? Yeah, that’s what we’re saying when we say have a plan. Okay. So number two, if you are doing it, but you’re not maximizing it and that’s kind of over the biggest group of this falls, we do have the checklist on our site, the time. Not media, but Jenny, any more thoughts just besides more time? Yeah. I mean, you know, you can always have somebody come in and maybe look at it from an audit perspective. If that’s helpful, if maybe you’re not looking at completely outsourcing it, or you don’t have someone who’s already managing your pay that would take on your, your grant campaign as well too. So if you feel like this is something that you’re just not able to maintain internally anymore, that’s a good option. But yeah, I think, you know, again, if you’re not willing to put in the time, you’re just not going to get, get, it’s, it’s not going to give you what you are hoping to get. And I think that’s kind of one of the frustrations we’ve heard from a lot of people. And I like this third one, like we’re all agency people. So I think this speaks to us. So if you are doing it, you are getting maximizing, getting close to that 10,000 per month, we’re saying document the process. Yeah, well, pat yourself on the back if you’re getting the full 10k, so you’re doing a great job. But yeah, I mean, agency side, client side, I mean, we all know that not everyone lasts on your team forever. So just make sure you’re documenting it. The biggest thing is make sure everyone knows how to get into this account, right? Like half it documented, this is, this is the login information for the Google ad grant, because it might not, you know, it’s not, or it’s not going to be in the same campaign as your paid is going to be. And again, you might have somebody else managing your paid and not your grant. So document how to get in, document the changes that you make to it. You know, you can take a video of kind of some of the common things that you go and, you know, a screen video or, screen mirror of what you’re doing in the account for five minutes. But, you know, I think any documentation that you can have on it to share with the next person versus relying on, you know, someone to keep it in their, in their mind of, or, you know, to only be in their head of how to get into the account, we know it’s never the best way to do it. Natalie, Jenny, thank you very much. And thanks for having me, guys. Thank you for listening to the Marketing Attractions podcast. If you have a suggestion for a topic or would like to be a guest on the show, please visit our website at Marketing Attractions Podcast dot com. [Music] [BLANK_AUDIO]