Spotlight: Jim Bartoo, Director of Marketing and Public Relations at the Nashville Zoo
Jim Bartoo, Director of Marketing and PR at the Nashville Zoo, joins us to talk marketing. Hear Jim’s approach to earned media and expanding outside his local market.
Guest Experience, Employee Retention, and Marketing with Josh Liebman and Matt Heller
We bring in two attraction veterans to discuss what the marketing team needs to know from the guest experience and human resources team. It’s a great reminder to build alignment within these roles.
Establishing Buying Guidelines for Your Media Plan
Crafting a media plan is a little like building a house. The architect is like the media planner. Their job is to create plans that are clear, detailed and easy to follow. Just like an architect can’t say “build a roof” a media planner can’t just say “run ads on connected TV.” More detail is required.
4 Rules Nonprofit Attractions Should Follow When Planning Their Ad Budgets
Jenny dives into her: “Media Planning Guide for Nonprofit Attractions.” It outlines 4 rules to help marketers plan their annual paid media budgets.
Expanding Your Social Media Ads Beyond Meta and TikTok
Jenny gives examples and ideas on when and why zoos, aquariums, museums and gardens run ads on social media platforms other than Facebook, Instagram and TikTok.
Using a DSP to Help Plan Your Attraction’s Digital Marketing
We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan your next programmatic ad campaign.
Why Your Attraction Should Spend More on Paid Social
Most nonprofit attractions aren’t allocating enough of their marketing budget to paid social. Paid social now rivals television in terms of reach and impact. Yet, we see TV budgets increase while paid social budgets stay flat.
Bootstrapping Your Attraction’s Influencer Marketing
Jenny shares her 5 steps to launch – or double-down on an existing – social media influencer campaign. Most non-profit attractions are doing some sort of influencer marketing now. We suggest doing more.
Why Is Our Attraction Still Buying Ads on Broadcast TV?
Should zoos, aquariums, museums and gardens move their TV advertising dollars away from broadcast TV and into streaming TV? Jenny makes the case for keeping broadcast television in your marketing plan. She also dives into best practices on planning and buying streaming TV (OTT, CTV).
In-Housing Your Attraction’s Media Planning and Buying
Jenny shares how she would build an in-house media buying team at a zoo, aquarium, museum or garden. She takes on the challenge from the perspective of a 15-year ad agency pro.
