Should Your Nonprofit Attraction Invest in an Online Map?
Recently one of Jenny’s marketing clients – a large botanical garden – invested in creating an online map. So, we asked Anna Busby from Engage by Cell to help us understand the pros and cons of creating an online map for nonprofit attractions.
Spotlight: Tim Morrow, President and CEO of San Antonio Zoo
Tim Morrow shares his perspective on how ticket revenue can help spread the mission for nonprofit attractions. He aims to make San Antonio Zoo not just the top zoo in Texas but the top attraction in the state. He spent 18+ years with SeaWorld and talks about what he’s brought from the for-profit side to the nonprofit side.
How Nonprofit Attractions Can Work With Social Media Influencers
We talk with ATL Bucket List to learn some best practices on how influencers want to work with nonprofit attractions. We talk about what makes a good brief for a creator, sharing your attraction’s ‘hidden gems,’ and whitelisting creator content for ads.
How Events Drive Visitation with Jack Stevenson from Cedar Fair Entertainment Company
Jack Stevenson from Cedar Fair Entertainment has produced 50+ events for theme parks. Hear Jack’s approach to increasing attendance with events.
4 Ideas for Holiday 2024
Many non-profit attractions saw attendance increase in 2023. Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums get the most our of their 2024 holiday events. We talk TV, programmatic OOH, Pinterest and Influencer Marketing.
Spotlight: Jim Bartoo, Director of Marketing and Public Relations at the Nashville Zoo
Jim Bartoo, Director of Marketing and PR at the Nashville Zoo, joins us to talk marketing. Hear Jim’s approach to earned media and expanding outside his local market.
Guest Experience, Employee Retention, and Marketing with Josh Liebman and Matt Heller
We bring in two attraction veterans to discuss what the marketing team needs to know from the guest experience and human resources team. It’s a great reminder to build alignment within these roles.
Establishing Buying Guidelines for Your Media Plan
Crafting a media plan is a little like building a house. The architect is like the media planner. Their job is to create plans that are clear, detailed and easy to follow. Just like an architect can’t say “build a roof” a media planner can’t just say “run ads on connected TV.” More detail is required.
4 Rules Nonprofit Attractions Should Follow When Planning Their Ad Budgets
Jenny dives into her: “Media Planning Guide for Nonprofit Attractions.” It outlines 4 rules to help marketers plan their annual paid media budgets.
Expanding Your Social Media Ads Beyond Meta and TikTok
Jenny gives examples and ideas on when and why zoos, aquariums, museums and gardens run ads on social media platforms other than Facebook, Instagram and TikTok.
