Tim Morrow shares his perspective on how ticket revenue can help spread the mission for nonprofit attractions. He aims to make San Antonio Zoo not just the top zoo in Texas but the top attraction in the state. He spent 18+ years with SeaWorld and talks about what he’s brought from the for-profit side to the nonprofit side.
We talk about…
- How zoos can learn from how theme parks are marketing and selling tickets and guest experiences
- The power of ‘repeatability’ and creating a year-long calendar of events
- Different pricing packages to enhance the guest experience and increase revenue
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media