- April 16, 2024Jack Stevenson from Cedar Fair Entertainment has produced 50+ events for theme parks. Hear Jack's approach to increasing attendance with…
- March 18, 2024Many non-profit attractions saw attendance increase in 2023. Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums…
- March 3, 2024Jim Bartoo, Director of Marketing and PR at the Nashville Zoo, joins us to talk marketing. Hear Jim's approach to…
- February 17, 2024We bring in two attraction veterans to discuss what the marketing team needs to know from the guest experience and…
- February 1, 2024Crafting a media plan is a little like building a house. The architect is like the media planner. Their job…
- January 2, 2024Jenny dives into her: "Media Planning Guide for Nonprofit Attractions." It outlines 4 rules to help marketers plan their annual…
- December 17, 2023Jenny gives examples and ideas on when and why zoos, aquariums, museums and gardens run ads on social media platforms…
- December 3, 2023We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan…
- November 28, 2023Most nonprofit attractions aren't allocating enough of their marketing budget to paid social. Paid social now rivals television in terms…
- November 14, 2023Jenny shares her 5 steps to launch - or double-down on an existing - social media influencer campaign. Most non-profit…