Jenny shares her 5 steps to launch – or double-down on an existing – social media influencer campaign.
Most nonprofit attractions are doing some sort of influencer marketing now. We suggest doing more.
Our plan uses ‘nano influencers’ to quickly build a library of user-generated content…without breaking the bank.
5 Steps to Bootstrap Your Attraction’s Influencer Marketing
- Search for user-generated content on TikTok or Google
- Contract with your influencers through the TikTok Creator Marketplace
- Use Spark Ads on TikTok to amplify their content
- Negotiate with best performers, turn them into ambassadors
- Expand their content to Meta
We wrote a deep dive guide about this topic. Find it here: A Guide to Nano Influencers Marketing for Nonprofit Attractions.
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media