Influencer Marketing as Paid Advertising

Jenny considers influencer marketing a ‘paid advertising’ tactic, not just a PR play. She argues that we need to look at influencer marketing the same way as we look at billboards, radio, or any other form of advertising. 

What Marketing Should Look for in their Next Ticketing System

One of the pain points for marketing teams always seems to be their organization’s ticketing system. We brought in Michelle Paul from BackOffice Thinking to get her thoughts on how marketing can get the most out of their ticketing system.