10 Tips for Creating UGC-Style Content
User-generated content (UGC) is the word-of-mouth marketing of the digital age—and it’s changing how cultural attractions reach new visitors. In this episode, we’re joined by David Leach, who has deep experience helping attractions get the most out of their video content. We talk about how zoos, aquariums, museums, and gardens can build momentum with creators, […]
Spotlight: Eric Donovan, Chief Operating Officer at Elmwood Park Zoo
We talk to Eric about how the team turned bold questions into real change—like letting dogs visit the zoo and becoming the first Certified Autism Center zoo in the world.
Spotlight: Wendy Babineaux, Director of Event Operations at Houston Zoo
We’re joined by Wendy Babineaux from the Houston Zoo to dive into how her team rolled out dynamic pricing—starting cautiously with Zoo Lights in 2019 and gradually expanding across general admission.
When, Why, and How to Pay Influencers
Most nonprofit attractions are doing some sort of ticket trade in exchange for influencers posting content . Jenny lays out a few reasons why to financially compensate influencers and shares tips on how to do it.
Building and Strengthening Your Attraction’s Brand with Nancie McDonnell Ruder
Nancie from Noetic Consultants shares her 4 key steps of rebranding nonprofit attractions.
Spotlight: Corey Romberg, Director of Guest Engagement at The Florida Aquarium
Corey Romberg joins us to share his ideas on enhancing guest engagement through multi-sensory experiences, storytelling, and audience-focused programming.
Spotlight: Diana Vega, Chief of Operations at Zoo Miami
Diana Vega from Zoo Miami discusses how collaboration and creativity can elevate guest experiences at nonprofit attractions.
TikTok May Go Away; Influencer Marketing Won’t
Jenny breaks down what nonprofit, cultural attractions would lose if the TikTok ban comes to fruition.
Spotlight: Briana Hefley-Shepard, Director of Marketing & Communications at the Tulsa Garden Center
Briana and her team won APGA’s 2024 Marketing Excellence Award. She shares insights from this award-winning campaign: Derecho Recovery.
Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo
Erin Ward from the Palm Beach Zoo joins us to talk marketing. This is a great listen for any marketing director at a zoo, aquarium, garden, or museum.
