The marketing attractions podcast

Conversations on How Nonprofit Attractions Drive Attendance Through Marketing

Guest Experience, Employee Retention, and Marketing with Josh Liebman and Matt Heller

We bring in two attraction veterans to discuss what the marketing team needs to know from the guest experience and human resources team. It’s a great reminder to build alignment within these roles.


About our guests…

Matt Heller – performanceoptimist.com

After 20+ years in hospitality leadership and human resources, Matt Heller founded Performance Optimist Consulting in 2011 with one simple goal: Help Leaders Lead.

Matt does this through training workshops, coaching programs and ongoing development initiatives. He is fortunate to work with individuals and organizations large and small to help them improve leadership competencies, customer service, employee motivation and teamwork.

Matt has written two books: The Myth of Employee Burnout and ALL CLEAR! A Practical Guide for First Time Leaders and the People Who Support Them.

Josh Liebman – liebmanleisure.com

Josh Liebman specializes in guest experience within attractions, tourism, and hospitality, including service standards, complaint resolution, and driving guest loyalty. Josh is a serial entrepreneur, consultant, and speaker.

AttracionPros Podcast – attractionpros.com

AttractionPros brings you into the room with the top leaders, executives, and influencers in the attractions industry, to gain the widest possible perspective of all areas of the industry.


This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media