Spotlight: David Rosenberg, Executive Vice President, Growth and Experience at SSA Ventures
Attraction veteran, David Rosenberg, shares his thoughts on seamless visitor experiences, networking, and, Gen Z.
Influencer Marketing as Paid Advertising
Jenny considers influencer marketing a ‘paid advertising’ tactic, not just a PR play. She argues that we need to look at influencer marketing the same way as we look at billboards, radio, or any other form of advertising.
What Marketing Should Look for in their Next Ticketing System
One of the pain points for marketing teams always seems to be their organization’s ticketing system. We brought in Michelle Paul from BackOffice Thinking to get her thoughts on how marketing can get the most out of their ticketing system.
Spotlight: Scott McPherson, Director of Sales and Marketing at Royal Botanical Gardens
Scott McPherson joins us to talk about creating and marketing events to bring new, diverse audiences to the garden. We dive into how and why he uses influencer marketing in his advertising strategy.
10 Questions About Google Ad Grants for Nonprofit Attractions
Google wants to give every non-profit attraction $10,000/month in free advertising. But, some zoos, aquariums, museums, and gardens don’t maximize this program…or…don’t utilize it all.
Should Your Nonprofit Attraction Invest in an Online Map?
Recently one of Jenny’s marketing clients – a large botanical garden – invested in creating an online map. So, we asked Anna Busby from Engage by Cell to help us understand the pros and cons of creating an online map for nonprofit attractions.
Spotlight: Tim Morrow, President and CEO of San Antonio Zoo
Tim Morrow shares his perspective on how ticket revenue can help spread the mission for nonprofit attractions. He aims to make San Antonio Zoo not just the top zoo in Texas but the top attraction in the state. He spent 18+ years with SeaWorld and talks about what he’s brought from the for-profit side to the nonprofit side.
How Nonprofit Attractions Can Work With Social Media Influencers
We talk with ATL Bucket List to learn some best practices on how influencers want to work with nonprofit attractions. We talk about what makes a good brief for a creator, sharing your attraction’s ‘hidden gems,’ and whitelisting creator content for ads.
How Events Drive Visitation with Jack Stevenson from Cedar Fair Entertainment Company
Jack Stevenson from Cedar Fair Entertainment has produced 50+ events for theme parks. Hear Jack’s approach to increasing attendance with events.
4 Ideas for Holiday 2024
Many non-profit attractions saw attendance increase in 2023. Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums get the most our of their 2024 holiday events. We talk TV, programmatic OOH, Pinterest and Influencer Marketing.
