Selling More Memberships with Smarter Email Segmentation and Salesforce
Email is the most important channel cultural attractions use to communicate with members and potential members. It drives renewals, upgrades, event awareness, and ongoing engagement. This conversation explores what it looks like to level up email. What would a smarter email plan look like? How would it impact member retention, renewals, and long-term revenue? We’re […]
Why Hire an Outside PR Firm for Your Cultural Attraction?
We bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums – and when it makes sense to bring in outside help.
5 Reasons to Pay Micro Influencers
Ticket trades only get you so far. We break down four common approaches to influencer marketing for cultural attractions – media nights, CVB co-ops, big local publishers, and amplified influencer campaigns – and explain why paying creators often drives the best results. We talk about… This podcast is produced by Attend Media. Attend helps nonprofit […]
Non-Traditional Revenue Streams for Cultural Attractions
John Abramson – formerly of the Monterey Bay Aquarium and the upcoming Nat Geo Museum – talks about creative ways cultural attractions can grow earned revenue while staying true to their mission.
Exploring Dynamic Pricing for Your Institution
Dynamic pricing is gaining momentum across gardens, zoos, aquariums, and museums. But what does it mean for marketing teams, and how does it affect revenue, accessibility, and guest experience? We’re joined by Harry Tomasides from Digonex – who provide dynamic pricing solutions to Chicago Botanic Garden, Detroit Zoo, Seattle Aquarium and many others. We talk about: You learn more […]
The Ideal Google Ad Grant Campaign Structure for Cultural Attractions
The Google Ad Grant offers up to $10,000 a month in free search ads for qualifying nonprofits, including gardens, zoos, aquariums, and museums. But without the right setup, much of that potential goes unused.
How Nonprofit Attractions are Utilizing Augmented Reality
We’re joined by Anna Graham, Manager of Marketing Services at Ricoh USA, who shares how AR is being used across the cultural attraction space to enhance exhibits, tell mission-driven stories, and even sell more tickets.
Spotlight: Shawna Brumfield-Washington, Director of Marketing and Communications at Riverbanks Zoo & Garden
Shawna shares how she and her team created a system and culture for employees across all departments to create and amplify social media content for Riverbanks Zoo and Garden.
Influencers as Your Tourist Marketing Plan
Jenny makes the argument that most nonprofit attractions don’t need a separate, disjointed tourist marketing plan. They need more influencer marketing.
10 Tips for Creating UGC-Style Content
We’re joined by an expert social media marketer in the family entertainment center space to learn how they quickly and cost-effectively create UGC content for attractions.
