Translating Social Media Trends into Marketing

Social media trends move fast. But not all of them matter for your institution.

In this episode, we’re joined by Becky Paxton from Garden Media Group to break down how to separate fleeting trends from the ones that actually drive visitation, revenue, and long-term relevance.

Spotlight: Madeline Walden, Social Media Manager at Aquarium of the Pacific

Madeline Walden manages social media for the Aquarium of the Pacific — an audience of more than 3.5 million followers across platforms, including 2.8 million on TikTok.

Selling More Memberships with Smarter Email Segmentation and Salesforce

Email is the most important channel cultural attractions use to communicate with members and potential members. It drives renewals, upgrades, event awareness, and ongoing engagement. This conversation explores what it looks like to level up email. What would a smarter email plan look like? How would it impact member retention, renewals, and long-term revenue? We’re […]

Why Hire an Outside PR Firm for Your Cultural Attraction?

We bring in Sharon Dewar, Senior Vice President of Wild Care and Conservation at Public Communications Inc. (PCI), to break down how PR actually works inside zoos, aquariums, gardens, and museums – and when it makes sense to bring in outside help.

5 Reasons to Pay Micro Influencers

Ticket trades only get you so far. We break down four common approaches to influencer marketing for cultural attractions – media nights, CVB co-ops, big local publishers, and amplified influencer campaigns – and explain why paying creators often drives the best results.

Non-Traditional Revenue Streams for Cultural Attractions

John Abramson – formerly of the Monterey Bay Aquarium and the upcoming Nat Geo Museum – talks about creative ways cultural attractions can grow earned revenue while staying true to their mission.

Exploring Dynamic Pricing for Your Institution

Dynamic pricing is gaining momentum across gardens, zoos, aquariums, and museums. But what does it mean for marketing teams, and how does it affect revenue, accessibility, and guest experience? We’re joined by Harry Tomasides from Digonex – who provide dynamic pricing solutions to Chicago Botanic Garden, Detroit Zoo, Seattle Aquarium and many others.  We talk about: You learn more […]

The Ideal Google Ad Grant Campaign Structure for Cultural Attractions

The Google Ad Grant offers up to $10,000 a month in free search ads for qualifying nonprofits, including gardens, zoos, aquariums, and museums. But without the right setup, much of that potential goes unused. 

How Nonprofit Attractions are Utilizing Augmented Reality

We’re joined by Anna Graham, Manager of Marketing Services at Ricoh USA, who shares how AR is being used across the cultural attraction space to enhance exhibits, tell mission-driven stories, and even sell more tickets.

Spotlight: Shawna Brumfield-Washington, Director of Marketing and Communications at Riverbanks Zoo & Garden

Shawna shares how she and her team created a system and culture for employees across all departments to create and amplify social media content for Riverbanks Zoo and Garden.