Exploring Dynamic Pricing for Your Institution

Dynamic pricing is gaining momentum across gardens, zoos, aquariums, and museums. But what does it mean for marketing teams, and how does it affect revenue, accessibility, and guest experience? We’re joined by Harry Tomasides from Digonex – who provide dynamic pricing solutions to Chicago Botanic Garden, Detroit Zoo, Seattle Aquarium and many others.  We talk about: You learn more […]

The Ideal Google Ad Grant Campaign Structure for Cultural Attractions

The Google Ad Grant offers up to $10,000 a month in free search ads for qualifying nonprofits, including gardens, zoos, aquariums, and museums. But without the right setup, much of that potential goes unused. 

How Nonprofit Attractions are Utilizing Augmented Reality

We’re joined by Anna Graham, Manager of Marketing Services at Ricoh USA, who shares how AR is being used across the cultural attraction space to enhance exhibits, tell mission-driven stories, and even sell more tickets.

Spotlight: Shawna Brumfield-Washington, Director of Marketing and Communications at Riverbanks Zoo & Garden

Shawna shares how she and her team created a system and culture for employees across all departments to create and amplify social media content for Riverbanks Zoo and Garden.

Influencers as Your Tourist Marketing Plan

Jenny makes the argument that most nonprofit attractions don’t need a separate, disjointed tourist marketing plan. They need more influencer marketing. 

10 Tips for Creating UGC-Style Content

We’re joined by an expert social media marketer in the family entertainment center space to learn how they quickly and cost-effectively create UGC content for attractions.

Spotlight: Eric Donovan, Chief Operating Officer at Elmwood Park Zoo

We talk to Eric about how the team turned bold questions into real change—like letting dogs visit the zoo and becoming the first Certified Autism Center zoo in the world.

Spotlight: Wendy Babineaux, Director of Event Operations at Houston Zoo

We’re joined by Wendy Babineaux from the Houston Zoo to dive into how her team rolled out dynamic pricing—starting cautiously with Zoo Lights in 2019 and gradually expanding across general admission.

When, Why, and How to Pay Influencers

Most nonprofit attractions are doing some sort of ticket trade in exchange for influencers posting content . Jenny lays out a few reasons why to financially compensate influencers and shares tips on how to do it.

Building and Strengthening Your Attraction’s Brand with Nancie McDonnell Ruder

Nancie from Noetic Consultants shares her 4 key steps of rebranding nonprofit attractions.