Jenny shares how she would build an in-house media buying team at a zoo, aquarium, museum or garden. She takes on the challenge from the perspective of a 15-year ad agency pro.
Her steps are…
- Get the attraction’s visitation numbers in a place where she can see them weekly.
- Get access to all ad buying platform – Google Ads, Facebook, etc. And, start paying all the media bills directly.
- Hire a ‘media coordinator’ and not a ‘media buyer/planner.’
- Find the best consultants and freelancers to do the specialty work.
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media