Most nonprofit attractions are doing some sort of ticket trade in exchange for influencers posting content. Jenny lays out a few reasons why to financially compensate influencers and shares tips on how to do it.
We talk about:
- Looking at influencer marketing as a part of your paid advertising strategy
- How a small financial consideration changes the working relationship between a brand and an influencer
- The 6 things to include in your influencer’s creative brief
- A formula to determine compensation
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media