Crafting a media plan is a little like building a house. The architect is like the media planner. Their job is to create plans that are clear, detailed and easy to follow. Just like an architect can’t say “build a roof” a media planner can’t just say “run ads on connected TV.” More detail is required.
In this episode, Jenny shares practical tips on what buying guidelines should be included in your media plan so that the person – whether in-house, at an agency or a vendor – can properly invest your attraction’s advertising dollars.
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media