Jenny dives into her: “Media Planning Guide for Non-Profit Attractions.” It outlines 4 rules to help marketers plan their annual paid media budgets.
The rules are:
1. The Bucket Rule – all media channels (TV, radio, social, etc.) should be bucketed into either Opportunistic or Impactful.
2. The 60-40 Rule – spend 60% of your budget on Impactful channels and 40% of your budget on Opportunistic channels.
3. The 5% Rule – only invest in a channel if you can allocate at least 5% of your budget to that channel. IE – don’t spread yourself too thin.
4. The Social Rule – zoos, aquariums, gardens and museums should be spending at least 10% of their marketing budget on paid social.
Read the full guide here – attend.media
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site – attend.media